{"id":1254,"date":"2026-08-04T13:40:19","date_gmt":"2026-08-04T11:40:19","guid":{"rendered":"https:\/\/www.mattei.cz\/?page_id=1254"},"modified":"2026-08-04T13:44:12","modified_gmt":"2026-08-04T11:44:12","slug":"zasady-pouzivani-cookies","status":"publish","type":"page","link":"https:\/\/www.mattei.cz\/?page_id=1254","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies"},"content":{"rendered":"<p>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie popisuj\u00ed, jak <strong>Ing. Roman Hlav\u00e1\u010d<\/strong>, se s\u00eddlem Skorkovsk\u00e9ho 2720\/90, 636 00 Brno, I\u010cO: 25580701, kontaktn\u00ed e-mail: <a class=\"nw_policy_link\" href=\"mailto:info@mattei.cz\">info@mattei.cz<\/a>, telefon: <a class=\"nw_policy_link\" href=\"tel:+420721503777\">+420 721 503 777<\/a> (d\u00e1le jen \u201eSpr\u00e1vce\u201c nebo \u201emy\u201c) pou\u017e\u00edv\u00e1 soubory cookie a podobn\u00e9 technologie na tomto webu za \u00fa\u010delem poskytov\u00e1n\u00ed, zlep\u0161ov\u00e1n\u00ed a zabezpe\u010den\u00ed na\u0161ich slu\u017eeb.<\/p>\n<p>Posledn\u00ed aktualizace dokumentu: <strong>04. 08. 2026<\/strong><\/p>\n<h3>1. Co jsou soubory cookie?<\/h3>\n<p>Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho prohl\u00ed\u017ee\u010de nebo za\u0159\u00edzen\u00ed p\u0159i jejich n\u00e1v\u0161t\u011bv\u011b. Pom\u00e1haj\u00ed webu pamatovat si informace o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b (nap\u0159. preferovan\u00fd jazyk, p\u0159ihla\u0161ovac\u00ed \u00fadaje nebo obsah ko\u0161\u00edku), co\u017e usnad\u0148uje va\u0161i dal\u0161\u00ed n\u00e1v\u0161t\u011bvu a zvy\u0161uje u\u017eivatelsk\u00fd komfort.<\/p>\n<h3>2. Jak\u00e9 kategorie cookies pou\u017e\u00edv\u00e1me?<\/h3>\n<p>Na na\u0161em webu rozd\u011blujeme soubory cookie do n\u00e1sleduj\u00edc\u00edch kategori\u00ed:<\/p>\n<h4>A. Nezbytn\u00e9 technick\u00e9 cookies (v\u017edy aktivn\u00ed)<\/h4>\n<p>Tyto soubory cookie jsou nezbytn\u00e9 pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webu (nap\u0159. zabezpe\u010den\u00ed, p\u0159ihla\u0161ov\u00e1n\u00ed, ukl\u00e1d\u00e1n\u00ed preferenc\u00ed souhlasu). Bez nich by web nemohl spr\u00e1vn\u011b fungovat, proto je nelze vypnout a nevy\u017eaduj\u00ed v\u00e1\u0161 souhlas.<\/p>\n<div class=\"nw-policy-table-wrapper\" style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 15px 0; max-width: 100%; width: 100%; box-sizing: border-box;\">\n<table class=\"nw-policy-cookie-table\" style=\"width: 100%; border-collapse: collapse; min-width: 500px; max-width: 100%;\">\n<thead>\n<tr style=\"background-color: #f8fafc; border-bottom: 2px solid #e2e8f0;\">\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">N\u00e1zev cookie<\/th>\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">\u00da\u010del a popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-family: monospace; font-weight: 600; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">cc_cookie<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Uchov\u00e1v\u00e1 va\u0161e preference ohledn\u011b souhlasu s cookies.<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-family: monospace; font-weight: 600; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">wp-settings-2<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Technick\u00e9 zaji\u0161t\u011bn\u00ed chodu webu.<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-family: monospace; font-weight: 600; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">wp-settings-time-2<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Technick\u00e9 zaji\u0161t\u011bn\u00ed chodu webu.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>B. Analytick\u00e9 cookies<\/h4>\n<p>Pom\u00e1haj\u00ed n\u00e1m pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci s webem komunikuj\u00ed (nap\u0159. kter\u00e9 str\u00e1nky jsou nejpopul\u00e1rn\u011bj\u0161\u00ed, odkud n\u00e1v\u0161t\u011bvn\u00edci p\u0159ich\u00e1zej\u00ed). V\u0161echna data jsou sb\u00edr\u00e1na anonymn\u011b nebo v agregovan\u00e9 form\u011b.<\/p>\n<div class=\"nw-policy-table-wrapper\" style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 15px 0; max-width: 100%; width: 100%; box-sizing: border-box;\">\n<table class=\"nw-policy-cookie-table\" style=\"width: 100%; border-collapse: collapse; min-width: 500px; max-width: 100%;\">\n<thead>\n<tr style=\"background-color: #f8fafc; border-bottom: 2px solid #e2e8f0;\">\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">N\u00e1zev cookie<\/th>\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">\u00da\u010del a popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-family: monospace; font-weight: 600; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">_ga_XSRWZ0YJ8R<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Slou\u017e\u00ed k rozli\u0161en\u00ed unik\u00e1tn\u00edch u\u017eivatel\u016f pro Google Analytics.<\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-family: monospace; font-weight: 600; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">_ga<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Slou\u017e\u00ed k rozli\u0161en\u00ed unik\u00e1tn\u00edch u\u017eivatel\u016f pro Google Analytics.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>C. Marketingov\u00e9 cookies<\/h4>\n<p>Pou\u017e\u00edvaj\u00ed se ke sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami. C\u00edlem je zobrazovat reklamu, kter\u00e1 je relevantn\u00ed a zaj\u00edmav\u00e1 pro konkr\u00e9tn\u00edho u\u017eivatele, a optimalizovat marketingov\u00e9 kampan\u011b.<\/p>\n<div class=\"nw-policy-table-wrapper\" style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 15px 0; max-width: 100%; width: 100%; box-sizing: border-box;\">\n<table class=\"nw-policy-cookie-table\" style=\"width: 100%; border-collapse: collapse; min-width: 500px; max-width: 100%;\">\n<thead>\n<tr style=\"background-color: #f8fafc; border-bottom: 2px solid #e2e8f0;\">\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">N\u00e1zev cookie<\/th>\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">\u00da\u010del a popis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-family: monospace; font-weight: 600; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">Google Maps<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Zaji\u0161\u0165uje fungov\u00e1n\u00ed interaktivn\u00edch map Google. M\u016f\u017ee sledovat polohu a chov\u00e1n\u00ed na map\u00e1ch.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Blokov\u00e1n\u00ed prvk\u016f t\u0159et\u00edch stran (Iframe Blocker)<\/h3>\n<p>Na\u0161e webov\u00e9 str\u00e1nky chr\u00e1n\u00ed va\u0161e soukrom\u00ed t\u00edm, \u017ee aktivn\u011b blokuj\u00ed automatick\u00e9 stahov\u00e1n\u00ed extern\u00edch prvk\u016f t\u0159et\u00edch stran do doby, ne\u017e n\u00e1m k tomu ud\u011bl\u00edte v\u00fdslovn\u00fd souhlas:<\/p>\n<ul>\n<li><strong>Mapy (Google Maps):<\/strong> Interaktivn\u00ed mapy t\u0159et\u00edch stran se nena\u010dtou a nep\u0159edaj\u00ed va\u0161e IP adresy partner\u016fm, dokud nekliknete na tla\u010d\u00edtko pro povolen\u00ed zobrazen\u00ed mapy.<\/li>\n<\/ul>\n<h3>3. Kdo zpracov\u00e1v\u00e1 va\u0161e \u00fadaje (Zpracovatel\u00e9)<\/h3>\n<p>V z\u00e1vislosti na ud\u011blen\u00fdch souhlasech mohou b\u00fdt va\u0161e cookies sd\u00edleny s n\u00e1sleduj\u00edc\u00edmi zpracovateli osobn\u00edch \u00fadaj\u016f:<\/p>\n<div class=\"nw-policy-table-wrapper\" style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 15px 0; max-width: 100%; width: 100%; box-sizing: border-box;\">\n<table class=\"nw-policy-processors-table\" style=\"width: 100%; border-collapse: collapse; min-width: 500px; max-width: 100%;\">\n<thead>\n<tr style=\"background-color: #f8fafc; border-bottom: 2px solid #e2e8f0;\">\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">Slu\u017eba<\/th>\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">Poskytovatel \/ Spr\u00e1vce<\/th>\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">Zem\u011b zpracov\u00e1n\u00ed<\/th>\n<th style=\"text-align: left; padding: 10px; font-weight: 600;\">Z\u00e1sady ochrany<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-weight: bold; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">Google Analytics<br \/>\n<span style=\"font-size: 11px; font-weight: normal; color: #64748b;\">M\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed u\u017eivatel\u016f na webu.<\/span><\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Google Ireland Limited<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Irsko \/ USA<\/td>\n<td style=\"padding: 10px; word-break: break-word; overflow-wrap: break-word;\"><a class=\"nw_policy_link\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">Zobrazit \u2197<\/a><\/td>\n<\/tr>\n<tr style=\"border-bottom: 1px solid #f1f5f9;\">\n<td style=\"padding: 10px; font-weight: bold; color: #0f172a; word-break: break-word; overflow-wrap: break-word;\">Google Maps<br \/>\n<span style=\"font-size: 11px; font-weight: normal; color: #64748b;\">Zobrazen\u00ed interaktivn\u00edch map a lokalizace.<\/span><\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Google Ireland Limited<\/td>\n<td style=\"padding: 10px; color: #475569; word-break: break-word; overflow-wrap: break-word;\">Irsko \/ USA<\/td>\n<td style=\"padding: 10px; word-break: break-word; overflow-wrap: break-word;\"><a class=\"nw_policy_link\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">Zobrazit \u2197<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>4. Spr\u00e1va souhlasu a Consent Mode v2<\/h3>\n<p>Tento web pln\u011b podporuje pokro\u010dil\u00fd re\u017eim souhlasu <strong>Google Consent Mode v2<\/strong>. Va\u0161e preference t\u00fdkaj\u00edc\u00ed se reklamn\u00edch parametr\u016f (<code>ad_user_data<\/code> a <code>ad_personalization<\/code>) jsou p\u0159ed\u00e1v\u00e1ny partner\u016fm pouze v p\u0159\u00edpad\u011b, \u017ee k tomu ud\u011bl\u00edte v\u00fdslovn\u00fd souhlas.<\/p>\n<p>Sv\u00e9 preference m\u016f\u017eete kdykoliv zm\u011bnit nebo souhlas zcela odvolat kliknut\u00edm na plovouc\u00ed tla\u010d\u00edtko nastaven\u00ed v rohu obrazovky, p\u0159\u00edpadn\u011b vyvol\u00e1n\u00edm panelu nastaven\u00ed.<\/p>\n<h3>5. Doklad o ud\u011blen\u00ed souhlasu (Audit Log)<\/h3>\n<p>Z bezpe\u010dnostn\u00edch a auditn\u00edch d\u016fvod\u016f si n\u00e1\u0161 syst\u00e9m ukl\u00e1d\u00e1 anonymizovan\u00fd z\u00e1znam o va\u0161em souhlasu (IP adresa v anonymizovan\u00e9m form\u00e1tu a otisk prohl\u00ed\u017ee\u010de). Sv\u00e9 aktu\u00e1ln\u00ed identifika\u010dn\u00ed \u010d\u00edslo souhlasu pro p\u0159\u00edpadn\u00fd audit m\u016f\u017eete vid\u011bt n\u00ed\u017ee:<\/p>\n<p><strong>Va\u0161e ID souhlasu:<\/strong> <span class=\"nw_consent_id_display\">Na\u010d\u00edt\u00e1m ID souhlasu...<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie popisuj\u00ed, jak Ing. Roman Hlav\u00e1\u010d, se s\u00eddlem Skorkovsk\u00e9ho 2720\/90, 636 00 Brno, I\u010cO: 25580701, kontaktn\u00ed e-mail: info@mattei.cz, telefon: +420 721 503 777 (d\u00e1le jen \u201eSpr\u00e1vce\u201c nebo \u201emy\u201c) pou\u017e\u00edv\u00e1 soubory cookie a podobn\u00e9 technologie na tomto webu za \u00fa\u010delem poskytov\u00e1n\u00ed, zlep\u0161ov\u00e1n\u00ed a zabezpe\u010den\u00ed na\u0161ich slu\u017eeb. Posledn\u00ed aktualizace dokumentu: 04. 08. 2026 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1254","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mattei.cz\/index.php?rest_route=\/wp\/v2\/pages\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mattei.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mattei.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mattei.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1254"}],"version-history":[{"count":1,"href":"https:\/\/www.mattei.cz\/index.php?rest_route=\/wp\/v2\/pages\/1254\/revisions"}],"predecessor-version":[{"id":1255,"href":"https:\/\/www.mattei.cz\/index.php?rest_route=\/wp\/v2\/pages\/1254\/revisions\/1255"}],"wp:attachment":[{"href":"https:\/\/www.mattei.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}